About New Vision for Electronics & Electrical Appliances
LG New Vision is the official distributor for LG Electronics in Jordan, focusing on air conditioners, home entertainment systems, and appliances. Since 2010, the company has been known for its top-quality products and exceptional after-sales service.
The Challenges
Despite having a strong market presence, LG New Vision faced significant challenges with its existing website. The site was difficult to use, which frustrated the management team. Additionally, the website had low traffic and conversion rates, making it hard for the company to achieve its sales and marketing targets.
Evokey Solution
Evokey was brought in to address these issues with a comprehensive plan:
1. Website Overhaul: We created a new e-commerce site, focusing on a simpler, more intuitive design. This made it easier for New Vision's team to manage the site without technical difficulties.
2. Mobile App Development: Understanding the importance of mobile access, we developed a commercial app that offered a smooth shopping experience. The app integrated seamlessly with the website, ensuring consistent branding and functionality, and helped LG New Vision reach more mobile users.
3. SEO Strategy: To boost the website's visibility, we implemented a robust SEO strategy. Initially focusing on LG-specific terms, we expanded to include more general keywords, significantly increasing the site's reach in search results.
Implementation
The website development and redesign were a collaborative effort between Evokey and New Vision, ensuring that the final product met all operational needs. After developing the website an SEO campaign was launched, focusing on brand-specific and general keywords. Over six months, we continuously optimized the website’s content, structure, and technical aspects to enhance its search engine rankings.
SEO Results
The impact of Evokey’s solutions was significant:
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Increase in website rank, reflecting enhanced positioning in search engine results.
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Growth in organic traffic due to the effective SEO strategy.
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Increase in total clicks, showing a significant rise in user engagement.
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Expansion in keyword visibility, broadening the range of keywords for which the site ranks.
Client Feedback
New Vision’s management expressed their satisfaction with the revamped website, the surge in online traffic, and the overall growth in user engagement, highlighting these as key outcomes of their collaboration with Evokey.
Conclusion
Evokey's approach to transforming New Vision’s digital strategy through website redesign, app development, and a strong SEO campaign helped the company overcome its initial challenges. The result was a significant improvement in online visibility, user engagement, and sales.
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