Overview:
In 2023, a major player in the hardware and building materials sector faced significant digital challenges. With a website that wasn’t optimized for mobile devices and a lack of organic traffic, the business struggled to convert online visitors into paying customers. That’s when they turned to Evokey for help in revamping their e-commerce strategy.
The Challenges
The retailer had a solid customer base offline, but their online presence wasn’t performing as expected. Key issues included:
1. High competition: The online market was saturated with established competitors, making it difficult for the client to stand out and capture attention on Google search result page.
2. Low traffic & visibility: The existing keywords were not ranking well on search engines which led to a struggle to attract traffic and clicks to the website.
3. Mobile optimization issues: With the majority of their audience browsing via mobile devices, their website wasn’t fully optimized for mobile use.
4. Conversion difficulties: Even though the site received visitors, the conversion rate was low, affecting overall online sales. These obstacles were hurting the company’s online sales, and they needed a comprehensive digital transformation.
Evokey’s Approach:
Evokey took a holistic approach to solving these problems. Our solution combined a mix of web design, SEO strategies, and user experience enhancements to drive the needed improvements. Here’s how we tackled each challenge:
1. Website Redesign & Mobile Optimization: We redesigned the e-commerce website using mobile-first principles, ensuring an intuitive user experience (UX) across all devices. This included optimizing the UI (User Interface) for ease of navigation and product discovery.
2. SEO Strategy: A custom SEO strategy was developed, focusing on improving search engine rankings for relevant keywords. This involved keyword research, on-page optimization, and enhancing the site’s technical SEO.
3. E-Commerce Enhancements: We incorporated a secure and streamlined e-commerce platform, improving site performance, reducing cart abandonment, and enhancing the checkout process.
4. Content Marketing: Regular content updates and blog articles were introduced to build authority and provide valuable information to users, attracting both new and returning customers.
Key Results
After six months of collaboration with Evokey, the client saw dramatic improvements in their website’s performance. Here are some of the key results:
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increase in overall website ranking, boosting visibility on search engines.
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growth in organic traffic, bringing in more potential customers.
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increase in keyword rankings, allowing the website to appear for more relevant search queries.
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rise in mobile traffic, showing the success of the mobile-first design strategy.
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increase in desktop traffic, indicating that both mobile and desktop users were better engaged.
These improvements resulted in a significant uptick in online sales and a better overall user experience, helping the company achieve their business goals.
Conclusion
Evokey’s comprehensive digital strategy transformed the retailer’s e-commerce presence, significantly improving traffic, rankings, and overall sales. Whether you're in the hardware business or any other industry, we can help you develop a customized digital strategy that drives results.
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